Bridge Page Prompt
Fill in the blanks and then add this to Chat GPT or similar!
"I am creating a bridge page to pre-sell a product or service to my audience before directing them to the main offer page. The target audience is [describe your audience, e.g., 'beginner bloggers struggling with SEO,' 'pet owners seeking natural supplements for their dogs,' or 'busy moms wanting stress relief']. The goal of this page is to [state your goal, e.g., 'get them to click through to the sales page,' 'opt into an email list,' or 'purchase a product'].
Please create a detailed bridge page outline following these sections:
1. Headline
Suggest 2-3 headline options that highlight the biggest benefit or solve a major pain point for the audience.
Example: "How [Target Audience] Can [Achieve Desired Outcome] Without [Pain Point]"
2. Introduction
Write a short introduction (2-3 sentences) that:
Identifies the audience’s problem or need.
Hints at the solution provided by the product or service.
3. Hook or Story
Craft a short, engaging story or relatable hook that:
Describes a common struggle the audience faces.
Shows how the product/service provided a solution.
Example: "I used to struggle with [problem], but I discovered a way to [solution]. Now, I want to share it with you."
4. Benefits Overview
Provide 3-5 bullet points that highlight the key benefits of the product/service. Focus on specific, outcome-oriented results.
Example:Save time and effort with this easy-to-use tool.
Improve [specific result] in just [timeframe].
No technical skills or prior experience required.
5. Visual Elements
Recommend 2-3 types of visuals to include on the page (e.g., product images, screenshots, demo videos, or testimonials).
6. Call-to-Action (CTA)
Suggest a clear and action-oriented CTA.
Example: “Click Below to Learn More” or “Get Instant Access Now.”Indicate button placement and styling recommendations (e.g., bold colour, large size, centered).
7. Social Proof
Provide examples of social proof to include, such as:
Testimonials with specific outcomes.
Case studies or reviews showing measurable results.
8. Pre-Framing the Offer
Write 1-2 sentences to prepare the visitor for the next page.
Example: "On the next page, you’ll learn how this tool works and why it’s perfect for solving [problem]."
9. Optional Enhancements
Suggest whether to include:
A countdown timer to add urgency.
A FAQ section addressing common objections.
An exit pop-up with a final CTA.
Final Notes:
Ensure the tone is [choose one: casual, professional, friendly, or motivational].
Focus on clarity and avoid unnecessary distractions.
Optimise for both desktop and mobile users.