Bridge Page Prompt

Fill in the blanks and then add this to Chat GPT or similar!

"I am creating a bridge page to pre-sell a product or service to my audience before directing them to the main offer page. The target audience is [describe your audience, e.g., 'beginner bloggers struggling with SEO,' 'pet owners seeking natural supplements for their dogs,' or 'busy moms wanting stress relief']. The goal of this page is to [state your goal, e.g., 'get them to click through to the sales page,' 'opt into an email list,' or 'purchase a product'].

Please create a detailed bridge page outline following these sections:


1. Headline

  • Suggest 2-3 headline options that highlight the biggest benefit or solve a major pain point for the audience.
    Example: "How [Target Audience] Can [Achieve Desired Outcome] Without [Pain Point]"


2. Introduction

  • Write a short introduction (2-3 sentences) that:

    • Identifies the audience’s problem or need.

    • Hints at the solution provided by the product or service.


3. Hook or Story

  • Craft a short, engaging story or relatable hook that:

    • Describes a common struggle the audience faces.

    • Shows how the product/service provided a solution.
      Example: "I used to struggle with [problem], but I discovered a way to [solution]. Now, I want to share it with you."


4. Benefits Overview

  • Provide 3-5 bullet points that highlight the key benefits of the product/service. Focus on specific, outcome-oriented results.
    Example:

    • Save time and effort with this easy-to-use tool.

    • Improve [specific result] in just [timeframe].

    • No technical skills or prior experience required.


5. Visual Elements

  • Recommend 2-3 types of visuals to include on the page (e.g., product images, screenshots, demo videos, or testimonials).


6. Call-to-Action (CTA)

  • Suggest a clear and action-oriented CTA.
    Example: “Click Below to Learn More” or “Get Instant Access Now.”

  • Indicate button placement and styling recommendations (e.g., bold colour, large size, centered).


7. Social Proof

  • Provide examples of social proof to include, such as:

    • Testimonials with specific outcomes.

    • Case studies or reviews showing measurable results.


8. Pre-Framing the Offer

  • Write 1-2 sentences to prepare the visitor for the next page.
    Example: "On the next page, you’ll learn how this tool works and why it’s perfect for solving [problem]."


9. Optional Enhancements

  • Suggest whether to include:

    • A countdown timer to add urgency.

    • A FAQ section addressing common objections.

    • An exit pop-up with a final CTA.


Final Notes:

  • Ensure the tone is [choose one: casual, professional, friendly, or motivational].

  • Focus on clarity and avoid unnecessary distractions.

  • Optimise for both desktop and mobile users.