Hooks For Facebook

1. Shock and Outrage Leads

(triggers: threat, offence, injustice, danger)

• Doctor warns ingredient used by millions is linked to cancer

• Tennis star told she smells bad breaks silence

• UK Supreme Court makes ruling on what defines a woman

• Doctor claims common food increases risk of heart failure

• Fans are furious after artist’s bizarre on-stage stunt

  
  

2. Authority and Insider Knowledge

(triggers: expert voice, insider detail, credibility, classified info)

• I’m a doctor and I’d never do this on a plane

• After 10 years as a travel writer, here’s the one city I’d skip

• Vet reveals the most overlooked warning sign in dogs

• I worked at this airline and I always avoid this seat

• Nutritionist explains why she avoids almond milk 

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